The Vow Collective was born out of a shared passion for love stories, small business, and community. As wedding professionals ourselves, we saw something missing in the East Valley. A vibrant, fresh, and intentional wedding expo experience. With all the growth, talented vendors, and engaged couples in the area, we knew it was time to create something meaningful and fun right here in our own backyard.

The Vow Collective is led by a team of passionate creatives:

          Tara & Jon, a husband-and-wife duo who live and breathe weddings, dancing, and community. Tara is a native Arizonan and professional wedding photographer who’s been capturing love stories since 2018. Jon moved from New Mexico to Arizona in 2020, and in 2022 the two met doing what they both love - country dancing. That spark turned into a marriage in February 2025 and an idea: to build a space where couples can find their dream vendors and connect in a way that feels personal and exciting.

          Leslie, a seasoned wedding professional with over 25 years of experience and the creative force behind Leslie Ann Photography. Leslie’s journey into weddings began unexpectedly, but quickly turned into a lifelong career rooted in capturing joyful, authentic moments. An Arizona native as well, Leslie is passionate about timeless imagery, genuine connections, and supporting the next generation of wedding pros.

          Together, we’ve built more than just a vendor fair, we’ve created an experience. We’ve added our own unique twist by incorporating dance lessons throughout the day because we believe dancing is a fun and meaningful way for couples to connect and make memories while planning their big day.

At the heart of it all, The Vow Collective exists to uplift local businesses, celebrate love, and create unforgettable moments for couples and vendors alike.

Meet The Directors

The Heart Behind The Vow Collective